GOOGLE GLASS GETS A SCRUB
If you’re not a technophobe and if your general feeling towards Google is ambivalent, you could be forgiven for not knowing what Google Glass is. It’s just a small screen attached to a pair of spectacle frames that can record video, access email, and retrieve information from the internet by connecting wirelessly to a user’s mobile phone. If all that reminds you of that opening scene in Terminator 2, feel assured in the knowledge that it’s almost exactly the same.
Now, though, Google has begun to take steps to make their new eyewear more fashionable by signing up ace fashion designer Diane von Furstenberg so that she could create a range of ‘chic’ spectacle frames that people will be keen to wear and show off. These new designs include five new frames and eight new shades, including a translucent low-profile feminine frame, a smokey-lensed unisex Aviator style frame, and a futuristic, rimless, mirrored wraparound pair.
Speaking about why she’s suited to design eyewear for Google, she said, ‘I am old enough to have danced at Studio 54 and young enough not to have missed the digital revolution.’
This is another step on part of Google to make its products less intrusive and more fashionable to the general public. Though Glass has had members of geek circles salivating, it has left the fashion industry rather cold. Designer Marc Newsom famously said that he ‘wouldn’t be seen dead’ wearing Google Glass.
In the same vein, Google announced a new partnership in March with Luxottica, the creator of Ray-Ban, to aid them in creating a new, futuristic yet stylish eyewear brand.