Bollywood Celebrities: Creating Their Own Brand of Clothing
Joy Sawhney | On 22, Feb 2019
Celebrities have influenced the style statement of their fans for a long time. And Indian celebrities aren’t far behind today too. A land where the movie stars are given the status of gods, you’ve celebrities making an impact on almost every aspect of their fans, especially how they look and dress.
With more Indians being better off than before, many celebs realize that they can turn their stardom to something more, and carve out brand loyalty an entirely new way. With that in mind perhaps, many Bollywood celebrities are launching their line of clothing. Today we are going to explore a few!
Sonam K. Ahuja and Rhea Kapoor’s Rheson
Sisters Sonam and Rhea are much adored by the fans of Bollywood. They have created a style statement of their own and have been influencing the wardrobes of both men and women.
The sisters have launched their brand of clothing called Rheson for both genders. They have it all to climb the stairs of the fashion world- a perfect new trend, famous designers and high standard fashion brands!
Rheson produces casual wear for the millennials and helps them stay comfortable in their skin. Everyone has become a big fan of their contemporary style!
Anushka Sharma’s Nush
Anushka Sharma is known for her clean and functional style which hinges on the sidelines of cuteness! She has always believed in simple and elegant clothing and doesn’t feel attracted towards ostentatious designs and high-end fashion brands.
She has joined hands with Myntra to launch her label and transformed her style for the masses. Nush apparels are famous for their clean cuts and monotone designs which offer a unique charm to Indian women.
Anushka has also made it affordable for her fans to look and feel empowered wearing her label.
Being Human by Salman Khan
Indian men turn to ‘Sallu Bhai’ when it comes to styling themselves! He is probably the first one among the Bollywood stars to come out with a fashion brand of his own and influence the styling of thousands of fans.
His Being Human line of clothing produces trendy t-shirts and apparels for men. You can always visualise Khan in his tee and rugged jeans- a look both women and men find irresistible! He has made it easy for his fans to look like him sporting a t-shirt of his brand.
A small part from the sales proceedings go to the Being Human Foundation and shows Khan’s commitment towards philanthropy.
HRX by Hritik Roshan
An exclusive fashion brand by Hritik Roshan, HRX is currently one of the most popular celebrate brands present in indian market which provides all type of wearables and accessories specially sports wear for both men and women. HRX products are lightweight and made of premium fabrics crafted with a contemporary slim fit, vibrating colors.
All About You by Deepika Padukone
Deepika has become the heartthrob of India after tying the knot with Ranveer Singh. It’s no wonder that she also has a successful clothing brand called All About You, developed in partnership with Myntra.
But unlike Anushka, you will find a diverse range of styles suitable for different type of individuals. The line is as versatile as Deepika – you can get an ethnic kurta and a biking jacket in a single collection. That means you don’t have to look anywhere else!
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