ADVERTISEMENT IN MAGAZINE – WHY SHOULD YOU?
One of the most effective ways of marketing and advertisement is to advertise in magazine. Made in India is today one of the leading Indian magazines in Australia, and it speaks to the 400,000 strong Indian population that live in Australia. If you wish to push your brand to this segment of the population, an important part of your marketing strategy must be promoting your product through advertising in magazines. Made in India, one of the most widely read and loved Indian magazine in Australia. Here are a few other reasons why choosing us as your advertising partners is a winning choice:
There are more than 200 magazines in Australia, Difference between them and Made in India, is our reach and diverseaudience. Today, a single-page advertisement on a page of our magazine will reach thousands of readers per month. All our issues carry compelling, well researched articles and news that is unique compared to any Indian magazine in Australia, hence our readership is loyal to our brand.
Since we cover diverse elements on modern day life, like mouth-watering cuisine recipes, cool restaurants, travel ideas, music, movies, local events, and book reviews, we have the much needed breadth to our reach as well as depth.
Advertisement in magazines can be tricky if management team of magazine is not open to new ideas. At Made in India, our managers are focused on two aspects: one, to give the best reading experience to our readers, and two, the best return over investment to our advertisers. Maintaining this dual focus is our aim, and to this end, we have a vibrant team that is well versed with both Australian and Indian cultures. So if you choose us, you will have the most focused team working for your promotion and brand endorsement activities.
There are many avenues today through which one can advertise in magazines. But it’s important that advertisers choose their options carefully, for magazines cater to very niche audiences. Our big advantage is that we’re widely read by a broad smattering of Australian Indians, and over the last year or so, we’ve acquired a faithful readership in this demographic. Any brand that you wish to market to this section of Australia, then, is a perfect fit to feature in our pages. We ensure that the product aligns with the brand of Made in India so that they complement each other’s image.
In today’s world of ubiquitous information, one must advertise with magazines to maximize a product’s reach and selling potential. Many studies conducted in Europe and the united States suggest that magazine advertisements perform an excellent job when it comes to driving consumers to action. Research has suggested that magazine readers consider magazines they love as trusted, friendly sources, and therefore are more likely to act on product endorsements that they see in them.
Even when it comes to hard numbers, magazine advertising comes out on top. According to research conducted by UK’s PPA in 2008, in the short term, every $1 spent on Advertisement in magazine led to $1.79 in sales whereas over twelve months, the ROI increased to $2.77.
So whatever your product is, it can only benefit by magazine advertising, and if at least part of the target market of your product is people of Indian descent, Made in India could be the right choice for you.
Give us a call and we’ll talk.
No matter where you come from, the end of the year is a time of reflection and celebration with family and friends