Indian Magazine in Melbourne Australian indian magazine in Sydney indian community magazine in melbourne Indian Newspaper Magazine in Melbourne Indian Magazine in Sydney Bollywood News Magazine Australian indian News in melbourne Image Image Image

| July 16, 2019

Why Choose Us We Are An Audited Publication. Advertise With Us.

Scroll to top

Top

No Comments

3 REASONS TO BE SCARED OF GOOGLE

3 REASONS TO BE SCARED OF GOOGLE
Gaurav Malhotra

Google is this generation’s white elephant in the room. Everyone knows who they are. They know more about everyone than any other entity in the world. Today, if you own a computer, if you’re connected to the internet, if you have a phone, you most probably own Google products. You most likely – to use a metaphor – are a Google slave.
How many of us won’t be crippled if Google were to stop existing tomorrow? How many of us are not wedded to our Gmail inboxes? It’s amazing to think that ten years ago, nobody knew about Google, and now it’s the behemoth that is in everybody’s line of vision. And they have a finger in every pie.
Today we’ve put together a list of reasons why we should all be scared of Google.

Data Mining
The Google search engine has a self-proclaimed goal of ‘organising the world’s information’. In 2005, Google’s CEO, Eric Schmidt, said that it would take 300 years to organise all of the world’s information. In the nine years since, the amount of data floating about on the internet has grown more than ten-fold.
How is this scary? In order to give you, the innocent internet browser, the most ‘relevant’ search results, Google keeps tabs on your online behaviour and makes guesses on what data you would find interesting. The flip side of that, of course, is that it knows everything about you. Quite literally. In the world of Google, privacy doesn’t exist.
Oh, yes, the information allows Google to target advertisements for your taste too. It makes most of its money through your information.

The philanthropic image
Google goes to great lengths to portray itself as a humble giant who has nothing but humanity’s goodness at heart. Its unofficial motto is ‘Do no evil’. (Interestingly, much of the evil that has been committed in history has been at the hands of those who claimed to know what ‘good’ and ‘evil’ were.) It nurtures the image of this charitable corporation which gives away applications for free in return for user’s data. Has Google ever sold anything to us? Nope. Has it ever asked anything from us? Nope. All it does is give.
But at its root, Google is a corporation, driven by profits and revenue and market share as much as any other company. How will it react when the tide goes out?

Google is Big Brother
In George Orwell’s dystopian science fiction, the concept of Big Brother, where there is an eye watching everyone, was introduced. In 2010, Eric Schmidt, Google’s CEO, said: ‘We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.’ When asked whether that was not creepy, he went on to clarify that Google’s policy was to ‘get right up to the creepy line and not cross it.’

Er, we think they’ve crossed it already.

You may also like:
The Best Desktop Computers of 2018
Best PC 2018: The Best Desktop Computers of 2018

7 TECH CONSPIRACY THEORIES YOU SHOULD KNOW

LASER TO MAKE INTERNET FASTER

DID AN INDIAN INVENT EMAIL?

3 REASONS TO BE SCARED OF GOOGLE

GOOGLE GLASS GETS A SCRUB

Submit a Comment

Enquire About Advertising With Us

error:
More in Computers
GOOGLE GLASS GETS A SCRUB

If you’re not a technophobe and if your general feeling towards Google is ambivalent, you could be forgiven for not...

Close